Abstract :
As the introduction of third generation (3G) mobile communications systems is expected to be evolutionary rather than revolutionary it is vital to establish a solid business case for 3G. The old business model of `coverage, coverage, coverage´ will evolve to one of `capacity, capability and content´ and a thorough evaluation will have to be made of the volume of expected usage, the value that customers will expect for their money and the variety of services that can be offered. The author discusses the business case for 3G and concludes that it will have to embrace `my generation´ thinking, i.e. the need for equipment and services to be personalised
Keywords :
cellular radio; commerce; personal communication networks; radio equipment; telecommunication services; PCS; business model; capability; capacity; cellular terminals; content; my generation; personal communication services; personalised equipment; personalised services; third generation mobile communications systems; wireless mobile communication;
