DocumentCode :
1356631
Title :
The rise of Skoda
Author :
Neroth, P.
Volume :
4
Issue :
19
fYear :
2009
Firstpage :
25
Lastpage :
27
Abstract :
In an ultra-competitive industry suffering from chronic overcapacity, the article discusses how Skoda managed to become UK´s best-loved cars. It presents the rise and fall of Skoda during the economic downturn.
Keywords :
automobile industry; business continuity; management science; Skoda; automobile industry; economic downturn; management issues;
fLanguage :
English
Journal_Title :
Engineering & Technology
Publisher :
iet
ISSN :
1750-9637
Type :
jour
Filename :
5353586
Link To Document :
https://search.ricest.ac.ir/dl/search/defaultta.aspx?DTC=49&DC=1356631
