DocumentCode :
1360368
Title :
Spectral lines: An exercise in ethics
Author :
Christiansen, Donald
Volume :
18
Issue :
1
fYear :
1981
Firstpage :
35
Lastpage :
35
Abstract :
An electronics manufacturing concern, whom we shall call Amptronic Inc., was anxious to announce a new electronic component that would replace a combination of several traditional components. So it commissioned its technical public relations department to invite a dozen key editors and reporters from the trade and business press to a large-scale presentation at its plant in the Midwest.
Keywords :
Companies; Ethics; Manufacturing; Presses; Public relations; Test equipment;
fLanguage :
English
Journal_Title :
Spectrum, IEEE
Publisher :
ieee
ISSN :
0018-9235
Type :
jour
DOI :
10.1109/MSPEC.1981.6369531
Filename :
6369531
Link To Document :
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