What makes consumers buy from Internet? A longitudinal study of online shopping

Author

Limayem, Moez ; Khalifa, Mohamed ; Frini, Anissa

Author_Institution

Dept. of Inf. Syst., City Univ. of Hong Kong, Kowloon, China

Volume

30

Issue

4

fYear

2000

fDate

7/1/2000 12:00:00 AM

Firstpage

421

Lastpage

432

Abstract

The objective of this study is to investigate the factors affecting online shopping. A model explaining the impact of different factors on online shopping intentions and behavior is developed based on the theory of planned behavior. The model is then tested empirically in a longitudinal study with two surveys. Data collected from 705 consumers indicate that subjective norms, attitude, and beliefs concerning the consequences of online shopping have significant effects on consumers´ intentions to buy online. Behavioral control and intentions significantly influenced online shopping behavior. The results also provide strong support for the positive effects of personal innovativeness on attitude and intentions to shop online. The implications of the findings for theory and practice are discussed

Keywords

Internet; behavioural sciences; electronic commerce; marketing; purchasing; Internet; behavioral control; buying behaviour; consumers; electronic commerce; intentions; online shopping; planned behavior theory; Business; Companies; Consumer behavior; Consumer electronics; Economic forecasting; Electronic commerce; Helium; Internet; Testing; Web page design;

fLanguage

English

Journal_Title

Systems, Man and Cybernetics, Part A: Systems and Humans, IEEE Transactions on

Publisher

ieee

ISSN

1083-4427

Type

jour

DOI

10.1109/3468.852436

Filename

852436