Thrown into relief

The intensive hype around 3DTV that marked the football World Cup continued, not all that surprisingly, at IBC broadcast technology conference in Amsterdam. Roaming the halls, you could easily have been convinced that the format was on the cusp of ubiquity. However, if you poked any of the broadcast professionals at the event, a different story emerged. Andy Quested, CTO of BBC HD, was blunt. The broadcaster was pushing ahead aggressively with its introduction of high-definition (HD) across its schedules but when it came to 3D, there were serious questions as to whether it was either sustainable or justifiable.