Abstract :
A Mercedes-Benz caught my eye when I was driving to work one day. The luxury automotive brand is celebrating its 125th anniversary this year. It is not an easy feat for brands to maintain both market leadership and a mark of excellence for an extended period of time. Certainly, “one-two-five” rings a bell within me. IEEE celebrated its 125th anniversary barely two years ago. I am proud to be part of an enduring organization.
