Title :
Business continuation planning/disaster recovery: a marketing perspective
Author :
Rudolph, Clifford G.
fDate :
6/1/1990 12:00:00 AM
Abstract :
Requirements for restoring telecommunication services to businesses following a disaster such as the central office fire in the Chicago suburb of Hinsdale in 1988 or the recent California earthquake are delineated, and roadblocks to marketing contingency planning and disaster recovery solution are identified. US West´s disaster recovery strategies and disaster recovery marketing programme are described. An illustrative case study is presented.<>
Keywords :
commerce; emergency services; fires; telecommunication network management; telecommunication services; US West Communications; business continuation planning; case study; central office fire; disaster recovery marketing programme; disaster recovery strategies; marketing contingency planning; telecommunication services restoration; Business communication; Central office; Communication industry; Companies; Data processing; Fires; Floods; Process planning; Telecommunications; Telephony;
Journal_Title :
Communications Magazine, IEEE
