DocumentCode
1372566
Title
Adabas: Software AG of North America
Author
Maguire, John Norris
Volume
31
Issue
4
fYear
2009
Firstpage
92
Lastpage
99
Abstract
Software AG of North America acquired and marketed the Adabas database management system (DBMS) for IBM mainframe computers primarily in the US. In this article, the company´s founder John Norris Maguire outlines marketing, sales, and pricing issues with Adabas and places its technical and business history within the context of Software AG´s competitors, focusing particularly on the challenge of competing against IBM products.
Keywords
database management systems; marketing; pricing; Adabas database management system; DBMS; IBM mainframe computers; marketing; pricing issues; software AG; Aerospace industry; Computational modeling; Computer simulation; Contracts; Database systems; Marketing and sales; Missiles; North America; Pricing; Testing; Adabas; IBM; John Norris Maguire; Software AG of North America; database management system (DBMS);
fLanguage
English
Journal_Title
Annals of the History of Computing, IEEE
Publisher
ieee
ISSN
1058-6180
Type
jour
DOI
10.1109/MAHC.2009.89
Filename
5370784
Link To Document