Abstract :
General Motors´ Chevrolet Volt is a car known as a plug-in hybrid because it will get most of its power from the wall socket in a garage. The Volt is bold, cool, and technically feasible. It appeals to early adopters, and it´s catnip for the automotive fan mags. To cap it off, a little creative accounting gives it the sheen of sky-high mileage, the better to offset GM´s gas-guzzlers and thus meet future fuel efficiency targets. GM, stung by the failure of its EV1 all-electric car of yesteryear, has put its considerable corporate muscle into the Volt, building the car into a game-changing breakthrough. But to succeed on those terms, it´ll have to become a mass-market car-anything less wouldn´t make enough of a difference to a company that, even in its postbankrupt state, still remains the second-biggest automaker in the world. And at a projected price of US $40,000, cosmic success just isn´t going to happen.
