Abstract :
Many managers have mixed feelings about the Chinese market. They are tempted by the promise of the world largest potential market for all kinds of goods and services (China´s population is 1/spl middot/2 billion) and by low-cost production. But they fear corruption, unfamiliar business practices and language difficulties. This article considers whether English companies may learn lessons from the strategy adopted by a Danish pump manufacturer, which is a newcomer to China.
