DocumentCode :
1381965
Title :
Obelix searches Internet using customer data
Author :
Milutinovic ; Knezevic, Petar ; Radunovic, B. ; Casselman, S.
Author_Institution :
Belgrade Univ.
Volume :
33
Issue :
9
fYear :
2000
fDate :
9/1/2000 12:00:00 AM
Firstpage :
104
Lastpage :
107
Abstract :
One major problem with purchasing through the Web is locating reliable suppliers that offer the exact product or service you need. In the usual approach, you access an indexing based search engine, specify keywords for the purchase, and initiate the search. The outcome is typically a list ranked according to keyword matches; useful, but not always helpful. Keyword matches provide only one ingredient to finding the right Web sites. The ranking should also consider the satisfaction of previous customers purchasing from those sites, customer profiles, and customer behavior. The Obelix search engine uses reconfigurable technology to apply customer satisfaction data obtained from the Internet service provider infrastructure to refine its search criteria. The Obelix system collects data about customer activities, calculates a customer satisfaction index, and updates the search engines with its findings
Keywords :
Internet; data analysis; information retrieval; search engines; Internet searching; Internet service provider infrastructure; Obelix; Obelix search engine; Obelix system; World Wide Web; customer activities; customer behavior; customer data; customer profiles; customer satisfaction data; customer satisfaction index; indexing based search engine; keyword matches; previous customer satisfaction; reconfigurable technology; reliable suppliers; search criteria; Broadcast technology; Circuits; Cities and towns; Computer Society; FCC; Needles; Radio broadcasting; Satellite broadcasting; Space technology; Subscriptions;
fLanguage :
English
Journal_Title :
Computer
Publisher :
ieee
ISSN :
0018-9162
Type :
jour
DOI :
10.1109/2.868708
Filename :
868708
Link To Document :
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