Integrating research and promotion

Growth comes from research and promotion. Companies stagnate without brilliant inventions and effective promotions. Research and promotion are everyone´s business. Although certain individuals may be formally assigned to research and promotion, these functions depend on a constant flow of new ideas from the sales force, customers, suppliers and production staff. They require a constant stream of data and direction from many sources inside and outside the company. Every employee is responsible for and can contribute to research and promotion in some way