DocumentCode
1385131
Title
Adept, adapt, adopt: three hurdles for new products
Author
Deffeyes, Robert J.
Author_Institution
Wright Technol. Network, Dayton, OH, USA
Volume
11
Issue
10
fYear
1996
fDate
10/1/1996 12:00:00 AM
Firstpage
3
Lastpage
5
Abstract
New commercial products based on military technology face a series of hurdles as they progress from customer needs to final product. This article looks at three significant hurdles. How can the company become adept at the technology involved? Can they adapt the technology to market needs? Will the company adopt the new technology into it´s culture? From the examples given, we see a need for adding a new product function between research, marketing, and manufacturing
Keywords
marketing; military systems; product development; research and development management; commercial products; manufacturing; marketing; military technology; product function; research; Blood; Companies; Computer aided manufacturing; Costs; Laboratories; Product development; Remuneration; Research and development; Stock markets; US Government;
fLanguage
English
Journal_Title
Aerospace and Electronic Systems Magazine, IEEE
Publisher
ieee
ISSN
0885-8985
Type
jour
DOI
10.1109/62.538793
Filename
538793
Link To Document