DocumentCode :
13875
Title :
Baking the Data Layer [Micro Economics]
Author :
Greenstein, Shane
Volume :
34
Issue :
4
fYear :
2014
fDate :
July-Aug. 2014
Firstpage :
56
Abstract :
This column discusses the use and implications of cookies for generating value from metadata in many areas, including online advertising, music, and location-based services.
Keywords :
Internet; data handling; meta data; microeconomics; data layer; location-based services; metadata; microeconomics; music; online advertising; Economics; History; Metadata; cookies; economics; history of computing; metadata;
fLanguage :
English
Journal_Title :
Micro, IEEE
Publisher :
ieee
ISSN :
0272-1732
Type :
jour
DOI :
10.1109/MM.2014.64
Filename :
6871702
Link To Document :
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