Title :
Group buying decisions of competing short-life-cycle products with emergency purchasing
Author :
Ma Xindi ; Dong Fenyi ; Liu Bin
Author_Institution :
Coll. of Inf. & Manage. Sci., Henan Agric. Univ., Zhengzhou, China
Abstract :
This paper takes the Short-Life-Cycle products as the research object with emergency purchasing, and investigates decision models through incorporating the effect of pricing and Group Buying on demand, and analyzes Group Buying decisions of retailers in single and dual channel, respectively. It is shown that the retailer always prefers to launch Group Buying in single channel, and the same result also presents in dual channel for the retailers.
Keywords :
pricing; product life cycle management; purchasing; decision model; emergency purchasing; group buying decisions; pricing effect; short-life-cycle products; Advertising; Analytical models; Educational institutions; Investment; Joints; Pricing; Stochastic processes; Dual Channel; Emergency Purchasing; Group Buying; Joint Decision; Pricing Decision;
Conference_Titel :
Service Systems and Service Management (ICSSSM), 2014 11th International Conference on
Conference_Location :
Beijing
Print_ISBN :
978-1-4799-3133-0
DOI :
10.1109/ICSSSM.2014.6943365
