A role of audio/video data format standardization for customer´s value creation

Servitization in electronics manufacture is focused on in this study, which aims at creating customer´s total value by combining products and services. The concept of customers´ total value proposed by Kameoka consists of products, provided services, and customers´ operations based on their experiences. This concept is important for overcoming the commoditization of electronics products and indicates guidelines for new business in the Internet era. A case study which supports customers´ value co-creation through data format definition in the Internet era is conducted in this study.