Asymmetric evolutionary game between B2C ecommerce enterprises and the 3PL enterprises in China

Recently, the booming B2C E-commerce in China has brought a lot of problems to the third party logistics (3PL) enterprises in undertaking the logistics service, which makes many B2C E-commerce enterprises establish their own logistics systems. Meanwhile, some 3PL enterprises also start to establish their own E-commerce platforms. In the context of this hot topic, this paper models an asymmetric evolutionary game between the two kinds of enterprises, and analyzes the evolutionary stable strategy (ESS). Combined with the current actual conditions, the long-term evolutionary trend can be determined. Through the analysis on the ESS, some managerial insights can also be provided for the small and medium B2C E-commerce enterprises and the 3PL enterprises.