DocumentCode
1397524
Title
Business success, marketing and the engineer
Author
Richardson, Pikay
Author_Institution
Manchester Bus. Sch., UK
Volume
6
Issue
4
fYear
1997
fDate
8/1/1997 12:00:00 AM
Firstpage
171
Lastpage
176
Abstract
The requirements for business success have changed dramatically from those of yesteryear. Customer focus is now the most important determinant of business success and consequently marketing, the segment of management practice that deals with company-customer relationships, is a powerful force in today´s society. The author argues not only that it is necessary for engineers to be well-versed in the art of management but that they have the unique ability to be so
Keywords
engineering; management; marketing; product development; training; business success; company-customer relationships; customer focus; engineer; management practice; management training; marketing; new product development;
fLanguage
English
Journal_Title
Engineering Science and Education Journal
Publisher
iet
ISSN
0963-7346
Type
jour
DOI
10.1049/esej:19970405
Filename
610248
Link To Document