DocumentCode :
1399842
Title :
Using color in online marketing tools
Author :
English-Zemke, Patricia
Volume :
31
Issue :
2
fYear :
1988
fDate :
6/1/1988 12:00:00 AM
Firstpage :
70
Lastpage :
74
Abstract :
The function and design of online software demonstrations are examined. The use of color in various types of online demonstrations is discussed. Principles for effective color use, derived from the fields of physics, physiology, and perception, are explored
Keywords :
marketing data processing; color use; online marketing tools; online software demonstrations; perception; physics; physiology; Displays; Humans; Physics; Physiology; Presses; Psychology; Signal design; Software design; Strips; Timing;
fLanguage :
English
Journal_Title :
Professional Communication, IEEE Transactions on
Publisher :
ieee
ISSN :
0361-1434
Type :
jour
DOI :
10.1109/47.6927
Filename :
6927
Link To Document :
https://search.ricest.ac.ir/dl/search/defaultta.aspx?DTC=49&DC=1399842
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