Abstract :
The author describes the "Get into Engineering" project, the aim of which is to motivate 100 teenage girls and then put them through 18 engineering projects in three two hour sessions, on each of two days. The project is split into three sections: engineering, security, and communications. These events can enthuse young people and get them to discover their natural engineering ability, their ingenuity. That\´s where the title comes in.\´E! I! Adio-what\´s in a name?\´ Why are we selling engineering! Why aren\´t we selling them the chance to use their natural ingenuity, to engineer their lives by giving reign to their hidden genius? If \´be ingenious\´ was what we sold to the young from the start, while they are still hooked on Lego and jigsaws and construction kits, then the university engineering faculties would have all the students they required and our companies would have a far richer choice of graduates with which to take Britain\´s economy forward into the next generation. The author goes on to discuss the Campaign to Promote Engineering and the role of the Millennium Dome in encouraging the young to open their minds to the possibilities for the future.
