Abstract :
If you know the name Zynga, chances are it??s in the context of the company??s blockbuster Facebook game, FarmVille. But even as Zynga spreads its roots through the fertile soil of social networks, it??s also decided to take on the next big trend in computing?? mobility. In 2010 it acquired NewToy and its online game, Words with Friends, an update of the venerable board game Scrabble.
