Title :
Case-based reasoning support for online catalog sales
Author :
Vollrath, Ivo ; Wilke, Wolfgang ; Bergmann, Ralph
Author_Institution :
Kaiserslautern Univ., Germany
Abstract :
Case-based reasoning uses similarity measures and domain-specific knowledge for information retrieval and problem solving. The paper considers how CBR techniques can be applied to e-commerce applications to enable intelligent sales support. It reviews the limitations of ordinary databases to this task and then examines CBR techniques that can improve the usefulness of electronic catalogs. It describes an implementation of a CBR-based system in a specific application domain, and concludes with brief descriptions of two projects at the University of Kaiserslautern that advance these systems
Keywords :
Internet; case-based reasoning; knowledge based systems; marketing data processing; Internet; case-based reasoning; databases; domain-specific knowledge; electronic catalogs; electronic commerce; information retrieval; intelligent sales support; online catalog sales; problem solving; similarity measures; Business; Databases; Electronic catalog; Indexing; Internet; Manufacturing; Marketing and sales; Search engines; User interfaces; Web search;
Journal_Title :
Internet Computing, IEEE
DOI :
10.1109/4236.707690
