Title :
Fortune 500 Homepages: Design Trends
Author :
Jones, Scott L. ; Degrow, Dianna
Author_Institution :
Indiana Univ. Kokomo, Kokomo, IN, USA
fDate :
3/1/2011 12:00:00 AM
Abstract :
This study is a comprehensive census of the homepage design practices of Fortune 500 companies, analyzing 46 elements of homepage design. The analysis establishes recent design trends of Fortune 500 homepages. In addition, it provides a snapshot of recent homepage design practices of the Fortune 500 that can be used for comparison with other populations and for future research and longitudinal studies of web design.
Keywords :
Web design; Fortune 500 companies; design trends; homepage design; web design; Corporate internet usage; Fortune 500; homepage; internet; internet history; social media; web design;
Journal_Title :
Professional Communication, IEEE Transactions on
DOI :
10.1109/TPC.2010.2044621
