Title :
Service Innovations
Author :
Sørensen, Lene ; Nicolajsen, Hanne Westh
Author_Institution :
Aalborg Univ. Copenhagen, Aalborg, Denmark
fDate :
3/1/2010 12:00:00 AM
Abstract :
This article discusses the challenges in relation to an ongoing project named converged advanced mobile media platform (CAMMP), where all the different stakeholders need to have a saying in the service development for the upcoming rich, mobile broadcasting services.
Keywords :
broadcasting; innovation management; mobile communication; CAMMP; converged advanced mobile media platform; mobile broadcasting services; service development; service innovations; stakeholders; Broadcasting; Collaboration; Costs; Technological innovation; Testing; Time to market;
Journal_Title :
Vehicular Technology Magazine, IEEE
DOI :
10.1109/MVT.2009.935545
