DocumentCode :
1442986
Title :
Advertising electric light
Author :
Bowers, Brian
Volume :
89
Issue :
1
fYear :
2001
fDate :
1/1/2001 12:00:00 AM
Firstpage :
116
Lastpage :
118
Abstract :
Electric lighting is so much a part of modern life that it is easy to imagine that everyone wanted it as soon as it became available. That was not the case. In May 1882, Sir William Siemens was questioned by a House of Commons Committee about the electricity supply that his company was then running at Godalming, in Surrey, to the south of London. Siemens had to admit-reluctantly-that after six months operation, only seven or eight people had been persuaded to take an electricity supply in their homes. Even that enthusiastic electrical engineer R. E. B. Crompton, writing in 1888, expected that only one third of households would adopt it. Those who wanted to sell electric lighting needed to be very vigorous and persuasive in promoting their wares
Keywords :
advertising; history; lighting; advertising; electric lighting; electricity supply; homes; households; Advertising; Books; Electrical equipment industry; Iron; Lamps; Levee; Metals industry; Production facilities; Tungsten; Writing;
fLanguage :
English
Journal_Title :
Proceedings of the IEEE
Publisher :
ieee
ISSN :
0018-9219
Type :
jour
DOI :
10.1109/5.904510
Filename :
904510
Link To Document :
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