Title :
A new direction for broadband ISDN
Author :
Walters, Stephen M.
Abstract :
The industry strategy to introduce broadband ISDN is addressed. This strategy is placed within a marketing context, and possible ramifications are considered. It is suggested that the current vision of a complex, multifeatured network rolling out in 1994 may be overly ambitious and still not meet end-user needs. An alternate strategy based on a minimal technical solution is derived and discussed.<>
Keywords :
ISDN; broadband networks; marketing; B-ISDN; broadband ISDN; industry strategy; marketing context; minimal technical solution; Access protocols; Asynchronous transfer mode; B-ISDN; Conferences; ISDN; Project management; SONET; Technology management; Telecommunication standards; Teleconferencing;
Journal_Title :
Communications Magazine, IEEE
