Title :
Group purchase customer satisfaction research by structural equation modeling
Author :
Tianshi Yan ; Qiwei Gu
Author_Institution :
Manage. Coll., Shenzhen Univ., Shenzhen, China
Abstract :
China Internet Network Information Center (CNNIC)´s report shows e-commerce develops fast in recent years. And the group purchase rose by 244.8% as an emerging market. But there are many commercial disputes and consumer complaints show the immature of this e-commerce mode. Therefore, this article proposed a customer satisfaction model of group purchase with the customer satisfaction degree theory and collected the data by questionnaire; used the structural equation modeling to verify the validity of the assumption and the model.
Keywords :
customer satisfaction; electronic commerce; CNNIC; China Internet Network Information Center; SEM; consumer complaints; customer satisfaction degree theory; e-commerce; group purchase; structural equation modeling; Covariance matrices; Customer satisfaction; Educational institutions; Equations; Internet; Mathematical model; Numerical analysis; Customer satisfaction; E-commerce; Group Purchase; Structural Equation Modeling (SEM);
Conference_Titel :
Information Science, Electronics and Electrical Engineering (ISEEE), 2014 International Conference on
Conference_Location :
Sapporo
Print_ISBN :
978-1-4799-3196-5
DOI :
10.1109/InfoSEEE.2014.6948167
