Title :
Adopting the extension of UTAUT model to investigate the determinants of e-book adoption
Author :
Chia-Lin Hsu ; Mu-Chen Chen ; Yu-Hsiang Lin ; Kuo-Chien Chang ; Ai-Yun Hsieh
Author_Institution :
Dept. of Int. Bus. Adm., Chinese Culture Univ., Taipei, Taiwan
Abstract :
This study aims to examine the key factors affecting users´ adoption of e-book by an extension of unified theory of acceptance and use of technology (UTAUT) with environment concern, perceived benefit, and benevolence trust. 343 samples of data were analyzed using a structural equation modeling (SEM). Results showed that user´s adoption of e-book is significantly determined by all of the factors.
Keywords :
electronic publishing; human factors; statistical analysis; SEM; UTAUT model extension; structural equation modeling; unified theory of acceptance and use of technology; user e-book adoption determinants; Analytical models; Business; Data models; Electronic publishing; Green products; Psychology; Reliability; Benevolence trust; E-book; Environment concern; Perceived benefit; Unified theory of acceptance and use of technology (UTAUT);
Conference_Titel :
Information Science, Electronics and Electrical Engineering (ISEEE), 2014 International Conference on
Conference_Location :
Sapporo
Print_ISBN :
978-1-4799-3196-5
DOI :
10.1109/InfoSEEE.2014.6948199
