Abstract :
In Spring 2009, PC maker Dell decided it needed to do more to sell its computers to women. The marketing team came up with what they thought was the answer: build a home for them in the shape of the Della website. It sold pastel-shaded notebook PCs alongside fashion and dieting tips. It quickly became a lightning rod for women´s dissatisfaction with what has become a peculiar trend among gadget makers: to sell to women simply make a product smaller and paint it pink.
