Trust and Acceptance of Cloud Computing: A Revised UTAUT Model

Despite the fact that benefits of adopting cloud computing services and applications have become well known within the communities of information technology, adoption of such technology still facing various challenges. Currently, establishing trust is considered as the main barrier preventing individuals and enterprises adopting cloud solutions. Though, to best of our knowledge it has not been considered as a main factor when investigating cloud computing acceptance whereas the majority of studies in the literature focused mainly on finding out ways and approaches increasing trust of cloud computing solutions. Therefore, we present a revised Unified Theory of Acceptance and Use of Technology (UTAUT) where trust is considered as a main construct beside its original constructs.