Open and interoperable augmented reality

Today an experience developer must choose tools for authoring AR experiences based on many factors including ease of use, performance across a variety of platforms, reach and discoverability and cost. The commercially viable options are organized in closed technology silos (beginning with SDKs). A publisher of experiences must choose one or develop for multiple viewing applications, then promote one or more application to the largest possible audience. Developers of applications must then maintain the customized viewing application over time across multiple platforms or have the experience (and the application) expire at the end of a campaign.