Author_Institution :
Project Ara, Google, Mountain View, CA, USA
Abstract :
Project Ara is an effort in Google´s Advanced Technology & Projects (ATAP) organization to create a modular smartphone platform, with the twin aims of delivering a deep customization experience to users and enabling significantly lowered barrier to entry into the mobile hardware ecosystem. The talk will describe the philosophical underpinnings of Project Ara, its status and timeline, and the opportunities it creates in the mobile processor space as an example. We will also talk about the origins of ATAP and its unique innovation model, inspired by that of the Defense Advanced Research Projects Agency (DARPA). Project Ara is an effort in Google´s Advanced Technology & Projects (ATAP) organization to create a modular smartphone platform, with the twin aims of delivering a deep customization experience to users and enabling significantly lowered barrier to entry into the mobile hardware ecosystem. The talk will describe the philosophical underpinnings of Project Ara, its status and timeline, and the opportunities it creates in the mobile processor space as an example. We will also talk about the origins of ATAP and its unique innovation model, inspired by that of the Defense Advanced Research Projects Agency (DARPA).
Keywords :
mobile computing; smart phones; ATAP organization; Advanced Technology & Projects organization; DARPA; Defense Advanced Research Projects Agency; Google; Project Ara; customization experience; mobile hardware ecosystem; mobile processor space; modular smartphone platform; Abstracts; Google; Mobile communication; Organizations; Smart phones; Technological innovation;
Conference_Titel :
System-on-Chip Conference (SOCC), 2014 27th IEEE International
Conference_Location :
Las Vegas, NV
DOI :
10.1109/SOCC.2014.6948956