Effect of advertisement and sponsored links on search engines: Comparative study

Search engines are new linchpins of the internet. They are librarians, accumulating human knowledge and creativity. They are messengers, creating new information flows and reorienting others. Many marketers track on line users´ activities and send marketing messages that relate to their interests without the users wishes. There are many types of online advertisements, such as pop-up advertisements. Users feel annoyed by these advertisements. In this way, the user´s original activity is disrupted and they are forced to watch unwanted advertisements. This may cause unwanted results such as the taking the consumers negative attitude towards the advertisements and creates frustration. Taking this thing in mind, three search engines (Google, Yahoo and MSN) are considered for analysis about level of disturbance in return search result with the help of randomly selected thirty query topics. With the help of analysis of variance, three search engines are analyzed about the impact of disturbance by advertisement and sponsored link in search result.