DocumentCode :
1482039
Title :
A Big Payoff
Author :
Greenstein, Shane
Author_Institution :
greenstein@kellogg.northwestern.edu
Volume :
32
Issue :
2
fYear :
2012
Firstpage :
64
Lastpage :
64
Abstract :
This column examines Google´s and Apple´s different paths to profitability.
Keywords :
Companies; Economics; Google; Pragmatics; Search engines; Technological innovation; Apple; Google; iPhone; keyword auction; market value; page rank; profitability;
fLanguage :
English
Journal_Title :
Micro, IEEE
Publisher :
ieee
ISSN :
0272-1732
Type :
jour
DOI :
10.1109/MM.2012.26
Filename :
6177309
Link To Document :
https://search.ricest.ac.ir/dl/search/defaultta.aspx?DTC=49&DC=1482039
