Title :
Your Life Experiences, Brought to You by Budweiser
Author_Institution :
Massive Health
Abstract :
This paper discussed about how the social media sites affects the consumers purchasing decisions, political decisions, or at least your friends´ view of your political affiliation or a proposition on which you have yet to form an opinion.
Keywords :
consumer behaviour; social aspects of automation; consumers purchasing decisions; marketing; political affiliation; political decisions; social media sites; Computer security; Data privacy; History; Media; Product development; Marketing; misinformation effect; narrowcasting; product placement;
Journal_Title :
Security & Privacy, IEEE
DOI :
10.1109/MSP.2011.45
