DocumentCode
1484637
Title
The big video game: tv´s battle to hold online viewers [Commentary: On-Demand Video]
Author
Fox, Bob ; Senior, John ; Thomas, Peter
Volume
48
Issue
5
fYear
2010
fDate
5/1/2010 12:00:00 AM
Firstpage
52
Lastpage
56
Abstract
The spread of broadband Internet to mass market penetration levels - now reaching two-thirds of households in the United States and Europe - and exponential sales of video-capable devices have resulted in a dramatic shift in video viewing habits, especially among younger audiences. And these audiences are not just watching short YouTube clips on the Internet; they are watching long-form video, TV shows, and movies.
Keywords
Internet; computer games; YouTube clips; broadband Internet; mass market penetration levels; online viewers; video game; DVD; Disk recording; Games; HDTV; Internet; Pareto analysis; TV; Telecommunications; Video on demand; Watches;
fLanguage
English
Journal_Title
Communications Magazine, IEEE
Publisher
ieee
ISSN
0163-6804
Type
jour
DOI
10.1109/MCOM.2010.5458363
Filename
5458363
Link To Document