Abstract :
As shuttle buses drew up outside the Consumer Electronics Show, and 140,000 potential customers disembarked, Intel began working the crowd. The Intel were pushing television for consumer electronics. For the world\´s largest chipmaker, the PC has become something of a straitjacket. Notwithstanding Intel\´s success in building and maintaining the market, analysts keep asking, "Yes. but have you got anything else?" The company has sought to oblige such requests with forays beyond its principal microprocessor business but it has met with little success.
