Status Quo—The Silent Killer

This article discusses the actual growth and potential growth in business problem. Very few organizations in this economy have been able to achieve real top-line revenue growth, and those that have done so are constantly questioning whether that growth is reliably and predictably sustainable. As firms maximize bottom-line cost cutting (in their control) and are no longer seeing any top-line revenue growth (not in their control), new pressures are being exerted to find ways to make the numbers look better. In response to these pressures, organizations use two approaches to minimize risk and simply not compete aggressively for fear the market will respond badly.