Title :
Guest editors´ introduction: Pervasive Retail
Author :
Narayanaswami, Chandra ; Krüger, Antonio ; Marmasse, Natalia
Abstract :
The retail experience is undergoing significant changes due to a confluence of pervasive computing technologies, such as affordable smartphones with a plethora of retail applications, social media, sensing and analytics, and wireless technologies. This issue contains three articles that examine some of the opportunities and challenges in the pervasive retail space.
Keywords :
Advertising; Business; Internet; Market research; Marketing and sales; Mobile communication; Special issues and sections; Pervasive retail; mobile computing; privacy; security; sensor networks; smartphones; usability;
Journal_Title :
Pervasive Computing, IEEE
DOI :
10.1109/MPRV.2011.30
