Title :
Motives for Metaphor in Scientific and Technical Communication (Giles, T. D.; 2008) [Book Review]
Author :
Ferris, Timothy L. J.
fDate :
6/1/2010 12:00:00 AM
Abstract :
This book is a well-written scholarly work that develops the concept of metaphor as a subject to be taught in technical and scientific communication. It develops the reader´s understanding of the particular nature and role of metaphor in technical communication and should be useful as a reference book for educators.
Keywords :
Australia; Book reviews; Business communication; Communication industry; Computer industry; Construction industry; Education; Lakes; Professional communication; Writing; Metaphor; science writing; technical communication;
Journal_Title :
Professional Communication, IEEE Transactions on
DOI :
10.1109/TPC.2010.2046093
