• DocumentCode
    1505747
  • Title

    Advertising on Public Display Networks

  • Author

    Alt, Florian ; Müller, Jörg ; Schmidt, Albrecht

  • Author_Institution
    Univ. of Stuttgart, Stuttgart, Germany
  • Volume
    45
  • Issue
    5
  • fYear
    2012
  • fDate
    5/1/2012 12:00:00 AM
  • Firstpage
    50
  • Lastpage
    56
  • Abstract
    For advertising-based public display networks to become truly pervasive, they must provide a tangible social benefit and be engaging without being obtrusive, blending advertisements with informative content.
  • Keywords
    advertising; computer displays; ubiquitous computing; advertising; blending advertisements; informative content; public display networks; tangible social benefit; Advertising; Cities and towns; Information services; Media; Pervasive computing; Social network services; TV; digital signage; open display networks; pervasive and ubiquitous computing; public displays;
  • fLanguage
    English
  • Journal_Title
    Computer
  • Publisher
    ieee
  • ISSN
    0018-9162
  • Type

    jour

  • DOI
    10.1109/MC.2012.150
  • Filename
    6193076
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=1505747