Title :
The joint venture approach to technology utilization
Author :
Hlavacek, J.D. ; Thompson, V.A.
Author_Institution :
School of Business, State Univ. of New York, Albany, NY, USA
Abstract :
Research focused on the new product joint venture organization is presented. A new product joint venture is defined as a new legal entity or organization formed with the patents, technical skills, a marketing system and managerial experience from two independent contributing corporations for the purpose of developing, producing, and marketing a product innovation.
Keywords :
management; joint venture organization; product innovation; Chemicals; International collaboration; Joints; Marketing and sales; Personnel; Technological innovation;
Journal_Title :
Engineering Management, IEEE Transactions on
DOI :
10.1109/TEM.1976.6447147
