Abstract :
A consumer electronics enterprise grew from a handful of engineers and technicians in 1945 to a world-wide billion-dollars-a-year business today by adhering consistently to several principles: Developing original technology rather than relying on copied technology, creating new markets for new products, focusing on consumer products, and utilizing the most advanced technology for the products under strict quality control. These principles have been embodied in a series of new products that have been introduced by the enterprise over the years. They include the first tape recorder in Japan, one of the earliest transistor radios in the world, the first fully transistorized direct-view television set in the world, low-cost high-quality videotape recorders, and the unique Trinitron color picture tube.
