DocumentCode :
1511881
Title :
If You Can´t Dazzle Them with Brilliance… [MicroBusiness]
Author :
Schindler, Fred
Author_Institution :
RF Micro Devices, Billerica, MA 01821 USA
Volume :
13
Issue :
4
fYear :
2012
Firstpage :
24
Lastpage :
28
Abstract :
Baffle them with baloney. This well-known saying usually ends with an earthier word. I first heard this expression in school and have since come to realize it applies most everywhere, including in our engineering lives. Often engineers and engineering managers use trendy terminology, not necessarily to hide something but to make something mundane sound more impressive. I´ve indulged in the practice myself, so be on the lookout for trendy buzzwords. They should prompt you to examine how they are being used. Here´s my list of terms I´ve frequently seen misappropriated.
Keywords :
Engineering profession; Terminology;
fLanguage :
English
Journal_Title :
Microwave Magazine, IEEE
Publisher :
ieee
ISSN :
1527-3342
Type :
jour
DOI :
10.1109/MMM.2012.2189503
Filename :
6196358
Link To Document :
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