• DocumentCode
    1512615
  • Title

    Group-Buying E-Commerce in China

  • Author

    Wingyan Chung ; Li Chen

  • Author_Institution
    Fayetteville State Univ., Fayetteville, NC, USA
  • Volume
    14
  • Issue
    4
  • fYear
    2012
  • Firstpage
    24
  • Lastpage
    30
  • Abstract
    Group-buying is growing rapidly in emerging economies, where Web sites have rudimentary functions and cluttered interfaces. The authors review 11 major Chinese group-buying Web sites, using case studies to provide timely guidance to e-commerce practitioners and researchers.
  • Keywords
    Web sites; electronic commerce; China; Web sites; cluttered interface; e-commerce; group-buying; rudimentary function; Business; China; Communication systems; Complexity theory; Consumer behavior; Electronic commerce; Information technology; Market opportunities; Marketing and sales; Supply and demand; Web sites; China; Web searching; and browsing.; e-commerce; group-buying; information presentation; website design;
  • fLanguage
    English
  • Journal_Title
    IT Professional
  • Publisher
    ieee
  • ISSN
    1520-9202
  • Type

    jour

  • DOI
    10.1109/MITP.2012.49
  • Filename
    6197177
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=1512615