How green was my company?

Management books tend towards the macho. Business, to a certain mindset, is conflict by other means the man sitting next to me on the tube the other day was reading Clausewitz\´s \´On War\´, and, with his pinstripes and BlackBerry, didn\´t look like he was heading for a battlefield. But there\´s an inevitable attraction in stressing the \´extreme risk\´ of the office-bound life, and the metaphors of management literature tend to reflect this. "Firefighting", in particular, seems to have entered mainstream language: managers talk about "putting out fires", which they safely do while pacing a carpet, taking conference calls, and earning many times the salary of those who walk into burning buildings for a living.