Title :
Technical management notes; additional evidence on the r&d/marketing interface
Author :
Link, A.N. ; Zmud, R.W.
Author_Institution :
Dept. of Econ., North Carolina Univ., Greensboro, NC, USA
Abstract :
Factors associated with interfirm differences in the R & D/marketing interface are investigated. The analysis suggests that relationships can be improved through organizational change, but some aspects of disharmony may be inherent given the strategic mission of the group.
Keywords :
marketing; research and development management; development; interfirm differences; marketing interface; organizational change; research; Communication channels; Decision making; Economics; Educational institutions; Electric breakdown; Manufacturing; Technological innovation; R&D/marketing interface; innovation strategy; organizational structure;
Journal_Title :
Engineering Management, IEEE Transactions on
DOI :
10.1109/TEM.1986.6447721
