• DocumentCode
    1514470
  • Title

    Technical management notes; additional evidence on the r&d/marketing interface

  • Author

    Link, A.N. ; Zmud, R.W.

  • Author_Institution
    Dept. of Econ., North Carolina Univ., Greensboro, NC, USA
  • Issue
    1
  • fYear
    1986
  • Firstpage
    43
  • Lastpage
    44
  • Abstract
    Factors associated with interfirm differences in the R & D/marketing interface are investigated. The analysis suggests that relationships can be improved through organizational change, but some aspects of disharmony may be inherent given the strategic mission of the group.
  • Keywords
    marketing; research and development management; development; interfirm differences; marketing interface; organizational change; research; Communication channels; Decision making; Economics; Educational institutions; Electric breakdown; Manufacturing; Technological innovation; R&D/marketing interface; innovation strategy; organizational structure;
  • fLanguage
    English
  • Journal_Title
    Engineering Management, IEEE Transactions on
  • Publisher
    ieee
  • ISSN
    0018-9391
  • Type

    jour

  • DOI
    10.1109/TEM.1986.6447721
  • Filename
    6447721
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=1514470