• DocumentCode
    1514656
  • Title

    Do you need that second color?

  • Author

    Waller, Robert ; Lefrere, Paul ; Macdonald-Ross, Michael

  • Author_Institution
    Institute of Educational Technology, Open University, Milton Keynes, Buckinghamshire, MK7 6AA, England
  • Issue
    2
  • fYear
    1982
  • fDate
    6/1/1982 12:00:00 AM
  • Firstpage
    80
  • Lastpage
    85
  • Abstract
    When money is short, two-color printing is often the first thing to go from technical manuals and instructional texts. Does their effectiveness suffer as a result? Conversely, when a second color is used, is it often just a waste of money? This paper sets out, first, the main purpose for which a second color can be used; second, technical and perceptual constraints on the use of color; and, third, research findings on color and learning. The purpose of the paper is to provide practical guidelines for decisions about the use of a second color in texts.
  • Keywords
    Color; Educational institutions; Image color analysis; Mirrors; Printing; Visualization;
  • fLanguage
    English
  • Journal_Title
    Professional Communication, IEEE Transactions on
  • Publisher
    ieee
  • ISSN
    0361-1434
  • Type

    jour

  • DOI
    10.1109/TPC.1982.6447759
  • Filename
    6447759