Title : 
Other papers: Eight steps to better newsletters
         
        
            Author : 
Potvin, Janet H.
         
        
            Author_Institution : 
The University of Texas at Arlington, Department of English, P. O. Box 19035, Arlington, TX 76019
         
        
        
        
        
        
            Abstract : 
To the new or prospective editor, publishing a professional society newsletter can seem a formidable task. It need not be, however, with proper planning and organization. This paper describes a systematic approach to editing: (1) analyzing the editing task and assessing current publications; (2) considering costs and production alternatives; (3) formulating publication goals and an editorial philosophy; (4) planning a yearly calendar of issues and setting publication deadlines; (5) identifying critical issues and sources of information; (6) establishing methods for obtaining information; (7) creating a distinctive image; and (8) following through. Using a systematic approach simplifies the task of editing and makes it possible to publish newsletters that are accurate, attractive, authoritative, interesting, and readable as well as timely and informative.
         
        
            Keywords : 
Business; Calendars; Editorials; Planning; Printing; Production; Standards;
         
        
        
            Journal_Title : 
Professional Communication, IEEE Transactions on
         
        
        
        
        
            DOI : 
10.1109/TPC.1982.6447806