DocumentCode
1515581
Title
Case study: PCjr: Misreading the market
Author
Kummer, David ; Moorman, Tom
Volume
24
Issue
5
fYear
1987
fDate
5/1/1987 12:00:00 AM
Firstpage
30
Lastpage
31
Abstract
IBM´s hugely successful line of personal computers suffered its first major failure in the PCjr. Before it was introduced late in 1983, the PCjr — code-named “Peanut” — was widely expected to support IBM domination of the home-computer market, much as the company already ruled the businesscomputer market.
Keywords
Clocks; Companies; Computer architecture; Computers; Hardware; Keyboards; Software;
fLanguage
English
Journal_Title
Spectrum, IEEE
Publisher
ieee
ISSN
0018-9235
Type
jour
DOI
10.1109/MSPEC.1987.6447923
Filename
6447923
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